Tribe Sports Look Book
Tribe Sports wanted to create a launch campaign with impact to match their adventurous brand values. The brand was launching a range of considered running apparel to appeal to the serious, elite and focused runner athletes. To give the launch collection campaign gravitas, a two-day shoot in Glen Coe, Scotland, was planned using real athlete models for authenticity. The weather was particularly unkind during our shoot, yet it created raw and gritty sport imagery, which would be used in a large format, newspaper style look book and further complemented by a brand film to launch the brand’s first collection across platform.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Repro.