Muubaa London SS16

The spring/summer campaign for Muubaa London was shot in Coney Island, New York. The perfect location for the widely anticipated new collection of classic leather pieces with new, tactile suede additions. Using model and blogger Natalie Suarez, we captured the gritty, reality of Brooklyn with its industrial overground subway, colourful graffiti and retro fast food stands. The lookbook is a reflection of this eclectic mix with unabashed use of colour and texture, retaining the cool, fresh layout in line with previous printed examples.

Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Reprographics.

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