Emerging start-up brand Laya-t needed a luxurious yet cost effective launch strategy and accompanying creative to raise awareness. Launching into the shapewear market, our client came to us needing a refined brand image with a considered identity made up of new logo, typeface and brand colours. A cost effective 1 day studio shoot took place in our in-house photography studio to achieve simple yet stunning imagery and a new website was designed complete with e-commerce to start achieving sales. Brand identity was applied across swing tags and external mailing packaging and an online look book was designed to showcase the entire range, whilst also being available as an email attachment to send to press. A social media strategy was devised to include Twitter, Facebook, Instagram and monthly newsletters for both consumers and press. Managed internally at Reef, this would free up the director to focus on PR and driving sales.
Creative Direction. Graphic Design. Production. Photography. Art Direction. Account Handling. Repro.